The Beaten by a Length matched betting promotion is a relatively simple and great option to include in the horse racing matched betting promotions you run.
If the horse you have bet on (your qualifying bet)* is beaten by a length or less in a selected meeting, you get a free bet award (often your stake back as a free bet of up to £10).
The exact details depend on the bookmaker, with Jenningsbet and Coral currently running the promotion (see below) – as of May 2022.
In a similar way to other offers like Extra Places and 2up – Early Payout (and the Bore Draw offer), you won’t hit each time, so it’s vital to keep qualifying losses low and ensure that you have the implied odds in your favour (as you do with extra places). Most horse races will end up with the front running horse quite a long way ahead of everyone’s other horse, so this is important.
Run the offer quite soon before relevant races; when you can often place your back and lay bets with only a minimal qualifying loss. The fewer riders, the better, with the greater chance of a bunching up at the finishing line!
See below for a further summary of the Beaten by a length matched betting offer, with some helpful key tips as well as on how to find out about each bookmaker offer in more detail.